Ad Transparency Hub
- Find the receipts: Use public ad libraries to see who paid, what ran, when, and sometimes who was targeted.
- Check compliance: Look for sponsor names, disclaimers, and (where required) AI‑generated content labels.
- Report gaps: If you spot non‑compliance or missing data, send it to us— we’ll verify and publish with receipts.
How this works
- Copy the link to any ad or advertiser you’re curious about (YouTube video ad, Instagram ad, TikTok ad link, etc.).
- Open the platform’s library below and search by advertiser, keyword, or URL (where supported).
- Save receipts: capture the ad’s detail page, dates, and sponsor info. Submit evidence via /community/report if something looks off.
Platform guides
Where: Meta Ad Library. Includes global political/issue ads; in the EU, all ads are archived for at least one year.
Search tips: Use the Advertiser/Page filter for brands/campaigns. For issues, try keywords + country. Save the ad’s permalink.
- You’ll see: creative, run dates, page/advertiser, spend ranges (political), and high‑level audience breakdowns (political).
- Limits: outside the EU, most commercial ads aren’t archived long‑term.
Is this ad compliant? (quick check)
- Sponsor & contact: Is the sponsor clearly named? Is there a link or contact? (Required in many political/issue contexts.)
- AI disclosure: If audio/video appears AI‑generated or materially altered, does a clear disclaimer appear? (Many states/jurisdictions require this for political ads.)
- Targeting clarity: Libraries should reveal basics (EU requires sponsor & targeting info for large platforms). Note what’s present vs. missing.
- Timing: Capture when the ad ran; election periods often have stricter rules.
Submit an ad (or non‑compliance) to DriveAwareness
Receipts & resources
| Title | Source | Date | Link |
|---|---|---|---|
| Meta Ad Library | Meta | Live | Open |
| Google Ads Transparency Center | Live | Open | |
| TikTok Commercial Content Library | TikTok | Live (EU) | Open |
| EU Digital Services Act (VLOP ad transparency) | European Commission | 2024→ | Open |
| FCC proposal – AI disclosures in political broadcast ads | FCC | 2024 | Open |
| DriveAwareness: Rise of Ad Transparency in 2025 | DriveAwareness | 2025 | Open |
FAQ
Why can’t I find a commercial ad in the Meta Library (US)? Outside the EU, Meta’s long‑term archive focuses on political/issue ads. Take a screenshot + link while the ad is live.
What if the library result is empty? Try alternate spellings, search by advertiser, or filter by country/date. Save the in‑feed ad as a fallback.
Can I bulk download data? Some platforms offer researcher APIs; otherwise, use per‑ad pages as receipts.
Is my report anonymous? Submissions at /community/report support pseudonyms; see our Privacy and Evidence policies.
See also: Evidence Handling · Corrections · Cookies